09 Jan How to Update your LinkedIn to build Relationships
LinkedIn is the Best Business to Business Platform.
There are 500 million users on LinkedIn. 40% of LinkedIn users earn more than US $100,000 per annum.
Linkedin is a place to connect and keep up to date with your network, it is also a great place to demonstrate your expertise by sharing content. You can use the platform as a relationship building tool in so many ways, but it does take a little investment in time.
By promoting your page and producing engaging content you can increases your visibility among your centres of influence and database.
In 2017 we will be focusing on growing our LinkedIn presence, here’s the first few steps to update your LinkedIn profile so that you will be easier to find and delivering the right message:
- Add a professional and current photo as your profile picture.
Your photo should represent how your network expects to see you, if you don’t normally wear a suit then don’t wear a suit in the photo. Be smiling, friendly and business-like.
- Update your summary to tell people what you do for them.
Nobody wants to read a boring resume, “I have been in the financial services industry for 15 years….blah, blah, blah…” They want to know what you can do for them. Here is the basic framework:
WHAT I DO:
I help (describe target market)
Describe what your target market needs or problems they have
Describe how you solve their problems and what skills you have to do this
I HELP FINANCIAL SERVICES BUSINESSES TO GROW BY SIMPLY COMMUNICATING WITH THEIR CLIENTS IN A WAY THAT DEMONSTRATES EXPERTISE AND SOLVES THE PROBLEMS.
- Add rich media.
Simply add the share link from a YouTube video or add a photo, article or presentation.
- Make a recommendation and ask for one in return.
Visit the LinkedIn profile of a centre of influence and honestly describe how you believe they add value and what their skills are. Then ask if they can return the favour. This will open your profile to their network and increase your LinkedIn status.
- Ensure you have connected with your top clients and referral partners.
Preferably send a personal message rather than the standard invite to join your network; you can only do this when you login using a browser rather than a smartphone or device.
Now spend a little time each day on LinkedIn or the Pulse app, looking at what your network is doing on LinkedIn and like, share and comment. Do this and you are on the way to having a marketing strategy on LinkedIn.
By GeorgiaFastlane, www.fastlane30.com.au