Real people.

Extraordinary advice.

We believe in people and partnerships of value, not just business transactions. 

Strategic, entrepreneurial and growth-driven, we partner with like-minded advisers that share our commitment, our culture and our transparent approach to the delivery of financial advice of value.

We are not for everyone, but for those that want to be extraordinary in their financial advice business, we may indeed be for you.

Our Objective


  • Our purpose is to lead and foster a community of professional, qualified business owners/advisers who provide quality advice with great care to their clients;
  • We are the pre-eminent licensee of choice for high-quality adviser firms, and the home for the next generation of professional advisers to support succession;
  • Our licensee proposition embeds a culture of self-governance and commercial business growth.

What we do


We invest in you and your business.

We cultivate committed partnerships with exceptional advice businesses. 

We develop an advice community, sharing and leveraging our collective knowledge and experience amongst members.

We offer extensive advice resources – from strategic consulting to compliance coaching – to develop your business advice skills and differentiate your business.

About us


Madison was founded in 1983 by advisers with the aim of creating a community of professional advice businesses underpinned by entrepreneurial and innovative thinking.